Objective:

Create a guide that will inform all women, about the dos and don'ts of choosing a bra, getting the right size and fit.

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• Collaborate with the Senior Creative producer on the visual and video concept on how the message will be conveyed in an informative and appealing way to all age groups and all women. 

• Wireframe creation

• Brand identity 

• Lead on the visual concept

• Co-direction on video and photoshoot shoot

• Mark-ups for retouching

• Commission and illustrator 

• Copy check, consistency in 5 languages

• Ensure the visual aesthetic and tone-of-voice are designed to the highest standards.