PROJECT

SS17/18

Jewellery &Watches

 

New Spring Summer 17/18 jewellery and watches online and offline campaigns to promote and feature new collections and trends for the season on Amazon Fashion.

Visual design

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Objective:

 

Campaign to promote monthly, the new season line and trends for SS17/18 Jewellery and Watches on Amazon Fashion 

  • Leading the creative concept for photoshoot and design

  • Leading the collaborating & negotiating for the product selection of Jewellery & Watches with vendor managers and marketing 

  • Wireframe creation

  • Lead on the visual concept

  • Art direct  jewellery shoot

  • Mark-ups for retouching 

  • copy check, consistency in 5 languages

  • ensure the visual aesthetic and tone-of-voice are designed to the highest standards.

Art direction