PROJECT

SS16

Jewellery &Watches

 

New Spring Summer 16 jewellery and watches online and offline campaigns to promote and feature new collections and trends for the season on Amazon Fashion.

Visual design

Woman with Watch

Objective:

 

Campaign to promote monthly, the new season line and trends for SS16 Jewellery and Watches on Amazon Fashion 

  • Leading the creative concept for photoshoot and design

  • Leading the collaborating & negotiating for the product selection of Jewellery & Watches with vendor managers and marketing 

  • Wireframe creation

  • Lead on the visual concept

  • Art direct  jewellery shoot

  • Mark-ups for retouching 

  • copy check, consistency in 5 languages

  • ensure the visual aesthetic and tone-of-voice are designed to the highest standards.

Art direction