PROJECT

Prime Wardrobe 

 

is a Prime-exclusive program where you can try before you buy from eligible clothing, shoes, watches, and accessories across women's, men's, kids' and baby categories. You get 7 days to try on the items at home and you will only be charged for the items you decide to keep.

Art direction

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Objective:

 

Campaign to create the possibility for the EU market to try before you buy what you ordered, return free of charge. Based on the US, the UK was the pilot market for the EU.

  • Collaborate & lead the strategy with the content team

  • Wireframe creation

  • Brand identity 

  • Lead on influencing & advised on the visual concept aesthetics 

  • Co-direction on set advising on the best practices & image selection

  • Mark-ups for retouching 

  • Lead on ensuring the visual aesthetic and tone-of-voice are designed to the highest standards.

Visual design

Art direction

& Wireframe

Intro_PW.png
Prime_wardrobe_2019_women2.jpg
Prime_wardrobe_2019_men2.jpg
Prime_wardrobe_2019_kids2.jpg