PROJECT

Prime Wardrobe

is a Prime-exclusive program where you can try before you buy from eligible clothing, shoes, watches, and accessories across women's, men's, kids' and baby categories. You get 7 days to try on the items at home and you will only be charged for the items you decide to keep.

Objective:

Campaign to create the possibility for the EU market to try before you buy what you ordered, return free of charge. Based on the US, the UK was the pilot market for the EU.

Collaborate & lead the strategy with the content team
Wireframe creation
Brand identity
Lead on influencing & advised on the visual concept aesthetics
Co-direction on set advising on the best practices & image selection
Mark-ups for retouching
Lead on ensuring the visual aesthetic and tone-of-voice are designed to the highest standards.

Art direction & Wireframe

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