PROJECT

Swimwear

store

 

The Amazon Fashion Swimwear store features stories to promote products for customers to purchase the swimwear experience for their summer escape.

swimwear.png

Objective:

 

Create an inspirational Swimwear Store allowing women to find the perfect bikini/swimsuit for the summer.

  • Collaborate & lead the strategy with the content team

  • Wireframe creation

  • Brand identity 

  • Lead on the visual concept

  • Selection of products

  • Art direct on the shoot

  • Mark-ups for retouching 

  • copy check, consistency in 5 languages

  • Lead on ensuring the visual aesthetic and tone-of-voice are designed to the highest standards.

Visual design

Art direction