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PROJECT
After dark
Exclusive Amazon Fashion campaign and shop for the end of year Holiday Sparkle Season. Find the best outfit to wear during the festivities.

Objective:
Inspire customers to find the right outfit to go out, after work, a date, a black-tie event, or New Year's Eve. Each dressing category will be sending the customers to a curated selection appropriate for their needs.
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Collaborate & lead the visual concept of the photoshoot and video shoot with the content director and creative director.
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Wireframe creation
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Brand identity
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copy check, consistency in 5 languages
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Lead on ensuring the visual aesthetic and tone-of-voice are designed to the highest standards.
Visual design
Art direction




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