PROJECT

After dark

 

Exclusive Amazon Fashion campaign and shop for the end of year Holiday Sparkle Season. Find the best outfit to wear during the festivities.

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Objective:

 

Inspire customers to find the right outfit to go out, after work, a date, a black-tie event, or New Year's Eve. Each dressing category will be sending the customers to a curated selection appropriate for their needs.

  • Collaborate & lead the visual concept of the photoshoot and video shoot with the content director and creative director.

  • Wireframe creation

  • Brand identity 

  • copy check, consistency in 5 languages

  • Lead on ensuring the visual aesthetic and tone-of-voice are designed to the highest standards.

Visual design

Art direction