AF_CS.png

CASE STUDY

After dark

 

Exclusive Amazon Fashion campaign and shop for the end of year Holiday Sparkle Season. Find the best outfit to wear during the festivities.

ad_8_edited.jpg

Objective:

 

Inspire customers to find the right outfit to go out, after work, a date, a black-tie event, or New Year's Eve. Each dressing category will be sending the customers to a curated selection appropriate for their needs.

  • Collaborate & lead the visual concept of the photoshoot and video shoot with the content director and creative director.

  • Wireframe creation

  • Brand identity 

  • copy check, consistency in 5 languages

  • Lead on ensuring the visual aesthetic and tone-of-voice are designed to the highest standards.

Visual design

Art direction

Brief

AD_brief.jpg

Video + shoot inspiration

AD_inspiration.jpg

Copy

AD_copy.jpg

Live

AD_final_p.jpg

Wireframe

After_Dark_wireframe.jpg

Contact sheet

AD_contact.jpg

Design

AD_final_g.jpg