Swimming in Bikini

CASE STUDY

Swimwear

store

 

The Amazon Fashion Swimwear store features stories to promote products for customers to purchase the swimwear experience for their summer escape.

Swimmer Pattern

Objective:

 

Create an inspirational Swimwear Store allowing women to find the perfect bikini/swimsuit for the summer.

  • Collaborate & lead the strategy with the content team

  • Wireframe creation

  • Brand identity 

  • Lead on the visual concept

  • Selection of products

  • Art direct on the shoot

  • Mark-ups for retouching 

  • copy check, consistency in 5 languages

  • Lead on ensuring the visual aesthetic and tone-of-voice are designed to the highest standards.

Visual design

Art direction

Brief

Sport's shoe pages Men + women + kids refresh the sports shoe page

- create a visual concept for skills for all the pages

- Shoot and art direct stills

- create the graphics for each topic and gender

- colorful

- sporty, fun, crops, dynamic, engaging

Copy

shoes_trans5.jpg

Design

swim_brief_p5.jpg

Wireframe

swim_brief_p2.jpg

Contact sheet

swim_brief_p3.jpg

Live

swim_brief_p6.jpg