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CASE STUDY
Swimwear
store
The Amazon Fashion Swimwear store features stories to promote products for customers to purchase the swimwear experience for their summer escape.
Objective:
Create an inspirational Swimwear Store allowing women to find the perfect bikini/swimsuit for the summer.
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Collaborate & lead the strategy with the content team
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Wireframe creation
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Brand identity
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Lead on the visual concept
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Selection of products
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Art direct on the shoot
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Mark-ups for retouching
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copy check, consistency in 5 languages
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Lead on ensuring the visual aesthetic and tone-of-voice are designed to the highest standards.
Art direction
Visual design
Brief
Wireframe
Sport's shoe pages Men + women + kids refresh the sports shoe page
- create a visual concept for skills for all the pages
- Shoot and art direct stills
- create the graphics for each topic and gender
- colorful
- sporty, fun, crops, dynamic, engaging
Copy
Design
Contact sheet
Live
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