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CASE STUDY

SS16

Jewellery &Watches

 

New Spring Summer 16 jewellery and watches online and offline campaigns to promote and feature new collections and trends for the season on Amazon Fashion.

Trendy Jewelry

Objective:

 

Campaign to promote monthly, the new season line and trends for SS16 Jewellery and Watches on Amazon Fashion 

  • Leading the creative concept for photoshoot and design

  • Leading the collaborating & negotiating for the product selection of Jewellery & Watches with vendor managers and marketing 

  • Wireframe creation

  • Lead on the visual concept

  • Art direct  jewellery shoot

  • Mark-ups for retouching 

  • copy check, consistency in 5 languages

  • ensure the visual aesthetic and tone-of-voice are designed to the highest standards.

Art direction

Visual design

Product selection

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Wireframe

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Moodboard

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Mark-ups

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Design

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Contact sheet

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Copy

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Live

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