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CASE STUDY
SS17/18
Jewellery &Watches
New Spring Summer 17/18 jewellery and watches online and offline campaigns to promote and feature new collections and trends for the season on Amazon Fashion.
Objective:
Campaign to promote monthly, the new season line and trends for SS17/18 Jewellery and Watches on Amazon Fashion
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Leading the creative concept for photoshoot and design
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Leading the collaborating & negotiating for the product selection of Jewellery & Watches with vendor managers and marketing
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Wireframe creation
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Lead on the visual concept
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Art direct jewellery shoot
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Mark-ups for retouching
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copy check, consistency in 5 languages
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ensure the visual aesthetic and tone-of-voice are designed to the highest standards.
Product selection
Wireframe
Moodboard
Contact sheet
Mark-ups
Design
Copy
Live
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