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Bra fit guide
Did you know that 8 out of 10 women wear the wrong bra size?
Our mission was to guide and empower women into making the right choice for their needs with the bra fit guide on Amazon Fashion.
Create a guide that will inform all women, about the dos and don'ts of choosing a bra, getting the right size and fit.
Collaborate with the Senior Creative producer on the visual and video concept on how the message will be conveyed in an informative and appealing way to all age groups and all women.
Lead on the visual concept
Co-direction on video and photoshoot shoot
Mark-ups for retouching
Commission and illustrator
Copy check, consistency in 5 languages
Ensure the visual aesthetic and tone-of-voice are designed to the highest standards.
Brief part 1
Brief part 2
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