Underwear on Bed

CASE STUDY

Bra fit guide

 

Did you know that 8 out of 10 women wear the wrong bra size?

Our mission was to guide and empower women into making the right choice for their needs with the bra fit guide on Amazon Fashion.

Objective:

Create a guide that will inform all women, about the dos and don'ts of choosing a bra, getting the right size and fit.

  • Collaborate with the Senior Creative producer on the visual and video concept on how the message will be conveyed in an informative and appealing way to all age groups and all women. 

  • Wireframe creation

  • Brand identity 

  • Lead on the visual concept

  • Co-direction on video and photoshoot shoot

  • Mark-ups for retouching

  • Commission and illustrator 

  • Copy check, consistency in 5 languages

  • Ensure the visual aesthetic and tone-of-voice are designed to the highest standards.

Visual design

Art direction

BRA_brief_p1.jpg

Brief part 1

Wireframe

BRA_wireframe.jpg

Copy

BRA_copy.jpg

Collab

BRA_illustrator.jpg

Bra chart

BRA_chart.jpg
BRA_brief_p2.jpg

Brief part 2

Video

BRA_video_concept.jpg

Mark-up

BRA_markups.jpg

Inspiration

BRA_hero_inspiration.jpg

Design

BRA_final_design.jpg

Live

BRA_final.jpg