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CASE STUDY

Valentines

Day

 

The Amazon Fashion Valentine's day store features stories and to promote products for customers to celebrate and get the best gift experience for their loved one.

Greeting Card and Pink Rose

Objective:

 

Create the go to store experience for him and her for Valentines day customers.

  • Collaborate & lead the strategy with the content director.

  • Wireframe creation

  • Brand identity 

  • Lead on the visual concept

  • Selection of products

  • Art direct on jewellery shoot

  • Mark-ups for retouching 

  • copy check, consistency in 5 languages

  • ensure the visual aesthetic and tone-of-voice are designed to the highest standards.

Visual design

Art direction

Brief

Inspiration

- Create a valentines day store for him and her EU5

- Categories for the feature on page 12 :

 

- Women: lingerie, diamonds, jewellery and watches, jewellery sets, shoes, grocery, accessories, beauty, 2 text tiles, bags, electronics

- Men: underwear, jewellery & watches, jewellery sets, shoes, grocery, accessories, beauty, 2 text tiles, electronics

Birdseye shoot hero, product tiles clicking to curations. Elegant, good display of products

Wireframe

VAL_wireframe.jpg

Mark-ups

VAL_markups.jpg
VAL_inspiration.jpg

Contact sheet

VAL_contact_sheet.jpg

Design

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Live

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