CASE STUDY
Valentines
Day
The Amazon Fashion Valentine's day store features stories and to promote products for customers to celebrate and get the best gift experience for their loved one.
Objective:
Create the go to store experience for him and her for Valentines day customers.
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Collaborate & lead the strategy with the content director.
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Wireframe creation
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Brand identity
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Lead on the visual concept
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Selection of products
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Art direct on jewellery shoot
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Mark-ups for retouching
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copy check, consistency in 5 languages
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ensure the visual aesthetic and tone-of-voice are designed to the highest standards.
Brief
Inspiration
- Create a valentines day store for him and her EU5
- Categories for the feature on page 12 :
- Women: lingerie, diamonds, jewellery and watches, jewellery sets, shoes, grocery, accessories, beauty, 2 text tiles, bags, electronics
- Men: underwear, jewellery & watches, jewellery sets, shoes, grocery, accessories, beauty, 2 text tiles, electronics
Birdseye shoot hero, product tiles clicking to curations. Elegant, good display of products
Wireframe
Contact sheet
Design
Mark-ups
Live
