CASE STUDY
The Fuse Method
Business coaching in marketing, specialised in helping female entrepreneur find their spark.
#FF006E
#FB6000
Objective:
Brand design and identity, logo, and website.
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Creation of the concept for the website
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Wireframe creation + site map
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Market/Competitor research
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Brand identity + logo design
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SEO
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Design + build-up
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Lead on ensuring the visual aesthetic and tone-of-voice
are designed to the highest standards.
Logo/Brand
Logo
FUSE is the central element of the logo and then a line underneath. If you have other ideas go for it
Ideas for the logo to convey:
Energy, fusion, explosion, fire, connection, creativity
Design: artistic, clean (i.e. not too much in it), elegant, open to see either black and white or colours (but black and white is easier to then use on different creatives)
As my experience is very digital and fashion-oriented it would be good for the logo to be a similar design as what you see on fashion websites if that makes sense?
Website inspiration
