CASE STUDY
The Fuse Method
Business coaching in marketing, specialised in helping female entrepreneur find their spark.
#FF006E
#FB6000
Objective:
Brand design and identity, logo, and website.
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Creation of the concept for the website
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Wireframe creation + site map
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Market/Competitor research
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Brand identity + logo design
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SEO
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Design + build-up
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Lead on ensuring the visual aesthetic and tone-of-voice
are designed to the highest standards.
Logo/Brand​
Logo
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FUSE is the central element of the logo and then a line underneath. If you have other ideas go for it
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Ideas for the logo to convey:
Energy, fusion, explosion, fire, connection, creativity
Design: artistic, clean (i.e. not too much in it), elegant, open to see either black and white or colours (but black and white is easier to then use on different creatives)
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As my experience is very digital and fashion-oriented it would be good for the logo to be a similar design as what you see on fashion websites if that makes sense?
Website inspiration
