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CASE STUDY

Party Time Women

 

Exclusive Amazon Fashion campaign and shop for the end of year Holiday Sparkle Season. Find the best outfit to wear during the festivities.

Visual design

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Objective:

Party Time Exclusive - Create an engaging shop for the party season.

  • Collaborate & lead the design strategy with the content team

  • Wireframe creation

  • Brand identity 

  • Influenced & advised on the visual concept 

  • copy check, consistency in 5 languages

  • ensure the visual aesthetic and tone-of-voice are designed to the highest standards.

Men's partywear click here

Art direction

Brief

Amazon Fashion Men + women + features page still life

- create a visual concept for stills for all the pages

- shoot and art direct stills based on model shots

- create the graphics for each topic and gender

- Fashion gift guide + SJP + features pages for Women

- Men accessories

- EU5

Contact sheet

images_party.jpg

Design

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Final men

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Wireframe

Wireframe_party.jpg

Copy

copy_party.jpg

Final women

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Final features

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