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CASE STUDY
Party Time Women
Exclusive Amazon Fashion campaign and shop for the end of year Holiday Sparkle Season. Find the best outfit to wear during the festivities.
Objective:
Party Time Exclusive - Create an engaging shop for the party season.
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Collaborate & lead the design strategy with the content team
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Wireframe creation
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Brand identity
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Influenced & advised on the visual concept
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copy check, consistency in 5 languages
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ensure the visual aesthetic and tone-of-voice are designed to the highest standards.
Brief
Amazon Fashion Men + women + features page still life
- create a visual concept for stills for all the pages
- shoot and art direct stills based on model shots
- create the graphics for each topic and gender
- Fashion gift guide + SJP + features pages for Women
- Men accessories
- EU5
Contact sheet
Design
Final men
Wireframe
Copy
Final women
Final features
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