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CASE STUDY
Party Time Women
Exclusive Amazon Fashion campaign and shop for the end of year Holiday Sparkle Season. Find the best outfit to wear during the festivities.
Visual design
Objective:
Party Time Exclusive - Create an engaging shop for the party season.
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Collaborate & lead the design strategy with the content team
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Wireframe creation
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Brand identity
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Influenced & advised on the visual concept
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copy check, consistency in 5 languages
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ensure the visual aesthetic and tone-of-voice are designed to the highest standards.
Art direction
Brief
Amazon Fashion Men + women + features page still life
- create a visual concept for stills for all the pages
- shoot and art direct stills based on model shots
- create the graphics for each topic and gender
- Fashion gift guide + SJP + features pages for Women
- Men accessories
- EU5
Contact sheet
Design
Final men
Wireframe
Copy
Final women
Final features
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